The ‘no and low’ sector has experienced significant growth over the last few years, driven in large part by the growing trend of consumers seeking to reduce their alcohol intake. Offering a well thought out ‘no and low range’ in your venue is a great way to increase spend by encouraging customers to trade up!

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Allocate a specific section in your drinks menu for alcohol free products. Also break it down into subcategories.

Stock alcohol free versions of well known brands to open up the category to new drinkers, as well as some lesser known brands to encourage exploration.

Make sure that your ‘no and low’ products are visible on your bar and in your fridges.

Staff training is crucial to increasing sales of ‘no and low’ products. If a customer asks for alcohol free, staff should be able to talk knowledgeably about the range.