Introducing FLIRT


FLIRT Drinks


Get to know FLIRT
HOW IS FLIRT VODKA MADE?
We use only selected grain of the highest quality for the production of FLIRT VODKA. To get the most best out of them, the grains are subjected to milling process. To the milled grain we add hot water and enzymes. As the enzymes are activated at a high temperature, they convert carbohydrates into simple sugars. The resulting substrate is ready to move to the stage of fermentation. It is a long and complex process in which the sugars are transformed into pure alcohol. During the fermentation, a constant temperature is maintained continuously. One of the most delicate operations then follows: the process of separating alcohol from non-volatile additives. This is carried out in powerful columns with continuous multi-stage vaporization. A top quality vodka is a well-filtered vodka. Reduced to 37.5 % ABV, it passes through a filter of silver ions so that the flavour is finessed with the depth and volume characteristics of FLIRT VODKA.
HOW IS FLIRT VODKA FILTERED?
We believe that to create the best spirit, we need full control at each and very step along the way - from securing the finest grain and water to smoothening every sip in each bottle. The exceptional quality of our natural ingredients plus our meticulous attention to detail in every aspect of the production process, are the key factors in the making of vodka FLIRT. We have achieved complete, qualitative control over the entire production process. We make the perfect vodka. Every bottle, every day.
We use water from our own sustainable sources with is purified with Activated charcoal filters and Reverse osmosis. There is further purification with a shungite filter for a smooth and soft taste. Once distilled, we filter FLIRT through a propriety system of silver ions. Our bespoke silver filter removes impurities while preserving the clean crisp taste for which FLIRT is renowned. You can taste purity in every drop, five times distilled so that the final vodka is balanced and clear.
HOW DO YOU SOURCE THE WHEAT USED?
FLIRT uses the finest wheat from the Thracian Valleys. Located in southern Bulgaria, the Thracian Valleys are a rich and fertile agricultural region known as the cradle of Bulgarian winemaking. We own more than 60 000 hectares of agricultural land, manage own agricultural properties and cooperate with hundreds of farmers to guarantee sustainability, quality and the best selection of crops in the region.
We’ve been growing the finest wheat for centuries and our vertical integration from seed to bottle allows us stringent control over the entire production process keeping the highest quality and standards. We know the finest grain makes the finest vodka. The meticulous selection and examination of grain type and variety define our vodka’s taste.
WHERE IN THE WORLD IS FLIRT VODKA AVAILABLE?
We might be new to the UK, but FLIRT is a long-standing and respected vodka brand in many parts of the world. Enjoyed across five continents, FLIRT is sold in more than 34 countries including the USA, Germany, France and Spain. In the UK, FLIRT is distributed by Paragon Brands.
WHAT DO YOU MEAN BY 'FLIRT QUALITY'?
Each bottle of FLIRT is produced to some of the highest available standards. Production is certified by Bureau Veritas and we hold ISO 22000 and FSSC 22000 among a range of other certifications and standards. We operate one of Europe’s most modern production facilities, with a capacity of 120,000 litres per day. We’re serious about making vodka of the highest quality, every bottle, every day.
WHAT DO YOU MEAN BY 'FIELD TO BOTTLE'?
We’re a vertically integrated business that has full control at each and very step - from securing the finest grain and water to smoothening every sip in each bottle. There’s no third-parties, just water from our own sustainable sources, wheat from our own agricultural land and one of Europe’s most modern production facilities, with a capacity of 120,000 litres per day.
Our field to bottle approach allows us stringent control over the entire production process keeping the highest quality and standards.
DO YOU USE RENEWABLE ENERGY IN PRODUCTION?
We do! We’re keenly aware of our responsibilities to protect the environment and have a number of schemes that help do that. Up to 65% of the energy consumption in the Peshtera plant is generated by photovoltaic systems. Renewable energy projects (solar parks) are in development at all of our sites, across wine, whisky and vodka.
The company takes part in a waste management program - 75% of all glass bottles (and 30% of pet bottles) in terms of weight are recycled. 30% of recycled glass in terms of weight goes into the production of new bottles. The processed grain even goes to be food for livestock!
WHAT ARE THE BEST DRINKS TO MAKE USING FLIRT?
We make great tasting vodka that’s perfect in a wide variety of drinks. Extremely versatile, try FLIRT in everything from classic vodka cocktails such as a Martini or Cosmo, through to fun serves designed to delight including the Blue Lagoon and Sea Breeze. We’ve added a selection of serves on this very page!
WHAT FLAVOURS OF FLIRT VODKA ARE AVAILABLE?
The UK launch range includes our classic FLIRT original alongside Vanilla and Raspberry Flavoured varieties. Original is a quality pouring option, while Vanilla is perfect for the UK’s favourite cocktails. Raspberry is our playful variant and a way to capitalise on the growth of flavoured vodka.
WHO DO I CONTACT FOR SUPPORT?
Contact your HB Clark team for more information.
WHY IS IT CALLED FLIRT?
Our memorable name reflects energy, life and fun! Our customers are modern, spontaneous and live in the moment. We reflect that in what we do. Our liquid invites experimentation, flirting with new cocktails and new flavours, and inspires a life lived less seriously.
Enjoy the possibilities and please FLIRT responsibly.
FLIRT Awards

