Providing Wine Lists
Tailor Made Lists
We are finding that we face an increasing demand for providing our customers with their own complementary bespoke wine list. The most important word in the above sentence is ‘bespoke’. Once you have committed yourself to buying your wine from H.B. Clark, our wine team and your Sales Managers want to make sure your list is ‘made to measure’ and most definitely not ‘off the peg’. We achieve this by liaising very closely with you about the presentation of both the covers and the list itself. You of course have the final say on presentation and content including taste guides and notes etc. well before going to print.
Benefits
There are a number of advantages to a well-designed wine list.
- There is a lot of evidence that such a list encourages customers
to spend more on their wine. Putting it simply, a wine list on the
table is just as effective as a menu in encouraging customers to
pick it up, read it and make a more informed decision. This in turn
leads to customers ‘trading up’ on their wine purchase so increasing
the spend per head! Research has shown that nearly 80% of your
customers appreciate information on the wines and what they taste
like. We can produce notes that are short and sweet or more
extensive and matching your cuisine and sauces.
- A wine list on a table helps the customers appreciate the fact that
you are serious in your desire to provide them with a service since
they can read the list, digest the information and not just say ‘We’ll
have a bottle of the House please’.
- The list also helps to focus your staff’s mind on asking that key
question - not ‘What would you like to drink?’ but ‘Have you chosen
which wine you would like or can I help you?’
SERVICE
Our Wine List service includes reprints for annual increases. Please ask your Sales Manager or ring any of the specialist wine team whose contact numbers appear below.
We will then action our procedures for the production of your ‘Savile Row’ Wine List. We have illustrated this page with a few of our recent lists with the
approval of the customers concerned.
